Adam Forbes – Medium

Adam Forbes

Adam Forbes

When cognitive and emotional collide and culture and brand blur.

I’ve been thinking a bit about how culture really works in this kind of protracted lockdown situation — and beyond, assuming we return to…

Feb 22, 2021

Feb 22, 2021

Adam Forbes

Why culture probably isn’t right if it’s soft and fluffy.

I spent many years working in a big corporate amongst the Brains — the scientists and engineers researching breakthrough tech. The kind of…

Dec 7, 2020

Why culture probably isn’t right if it’s soft and fluffy.

Dec 7, 2020

Adam Forbes

Is finding purpose really that hard?

Purpose. It’s such a short word, without a lot of stature. Easily passed over. A few years back it barely featured — a word on the way to…

Nov 25, 2020

Is finding purpose really that hard?

Nov 25, 2020

Adam Forbes
in
Launchpad Publications

In testing times, it’s your culture that pulls you through.

Company cultures are being tested right now with COVID-19 tearing through the very thing culture needs to thrive: contact. Our cultures…

Apr 1, 2020

In testing times, it’s your culture that pulls you through.

Apr 1, 2020

Adam Forbes
in
Launchpad Publications

What I learned about building culture from a career in marketing.

Sometimes I think all we talk about is culture — maybe it’s because we’re still pretty new, maybe it’s because we haven’t got it right yet…

Jan 28, 2020

What I learned about building culture from a career in marketing.

Jan 28, 2020

Adam Forbes

What I learned about building culture from a career in marketing.

Sometimes I think all we talk about is culture — maybe it’s because we’re still pretty new, maybe it’s because we haven’t got it right yet…

Jan 23, 2020

What I learned about building culture from a career in marketing.

Jan 23, 2020

Adam Forbes

Can a corporate start-up?

The idea of building something from scratch has always appealed to me. I’m more of a starter than a completer (don’t tell anyone) so I…

Mar 28, 2019

Can a corporate start-up?

Mar 28, 2019

Adam Forbes

#startuptrappedinacorporate

The very thing that made the corporate successful and unassailable — scale — is now its biggest weakness. Enter the corporate start-up.

Mar 13, 2019

#startuptrappedinacorporate

Mar 13, 2019

Adam Forbes

Adam Forbes

I am founder of Lexicona and Familiarize, two startups passionate about customers and helping early stage founders understand them better.

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